April 23, 2008

Three Secrets of Creativity

After 100 years in the ad business, I think I know the secrets to being a good creative person.
  1. Insomnia: Good ideas come at odd hours. You've got to be awake when they decide to show up.
  2. Fear of embarrassment: If you're not afraid of your friends making fun of your work, you'll never be any good.
  3. Will: A lot of people have talent. Only a few have the will to impose their talent. These people are a pain in the ass and drive everyone around them crazy. But they don't quit till they get it the way they want it.
But TAC we're all creative!

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