April 25, 2008

Cliche Of The Week

If I have to read one more quote from one more brain-dead agency boob with the word “engagement” in it, someone’s going to die.

The ”engagement” crowd is trying to convince us that the effectiveness of advertising is highly correlated to the level of “engagement” a consumer has in the surrounding content.

Baloney. Ads have to stand on their own. Good ads are good anywhere. Bad ads stink everywhere.

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