April 28, 2008

Feel Free To Pull Your Hair Out

If you're full of shit, it's a great time to be in the advertising business.

Advertising has always had a high bullshit factor. But recently we have risen to new levels of achievement.

The ascendancy of "branding", "engagement" and "new media" means that nobody knows what the hell anyone else is talking about anymore. There are no actual facts, just mind-numbing jargon and fancy opinions.

You can say pretty much anything and get agreement from the other 10 people in the room who don't know what the hell they're talking about either.

If you try to introduce facts you get shouted down by cliche-mongering jargonistas and their dreadful android technobabble/religion of "conversations" and "meatballs" and "twitters."

If you're not frustrated, disheartened, and exasperated, you're not paying attention.

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