I tried to read the whole thing but my little gray cells started to melt and ooze out my ears.
It is a horrifying example of the kind of social media double-talk that makes me want to go into the street and kill people.
Here's a little sample...
"One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content.What language is this? What planet does it come from?
Indeed, we are programing the social web around our brand hub, which requires a consistent flow of engaging and relevant social objects. Social objects are the catalysts for conversations — online and in real life — and they affect behavior within their respective societies.
Thanks for this to Philip O'Neill.