Last week I got account planners all aflutter and atwitter when I said planning needed to die. Honestly, I didn't think it was so harsh. In a previous post I said it was the planners that needed to die, not the planning. But that was back when I was young and opinionated.
Naturally, lots of commenters said I was a moron and explained to me how I just didn't get it. You know, the usual.
This week, a marketing industry podcast (who knew podcasts still existed?) called the Beancast took up the topic.
Four very important marketing people (VIMPs) discussed my rant and did a pretty good job of making it seem almost reasonable.
The moderator was Bob Knorpp. The panelists were:
- Edward Boches, CCO, Mullen and blogger at Creativity Unbound
- Sally Hogshead, Author/Consultant SallyHogshead.com (and if you think I can resist making a cheap joke about her name being even sillier than Bob Knorpp, you're wrong.)
- Len Kendall, Digital Strategist, Golin Harris
- Abbey Klaassen, Executive Editor, Ad Age
But seriously, thanks to Bob, Edward, Sally, Len and Abbey. To hear the whole show, go here.
By the way, the quote of mine they screwed up on the podcast was this, "the creative department makes the advertising and everyone else makes the arrangements."