October 06, 2015

Take This Test To See If You Are Delusional

As a world famous writer once said, marketers are from Mars.

But today we are not talking about marketing nutjobs in general, today we're talking about you.

The question today is a personal one: How far have you deviated from reality?

Take this test to find out.

First, I want you to think about your refrigerator.

Think about all the stuff that's in there: The cheese, the eggs, the juice, the jelly, the butter, the beer, the mayonnaise, the bacon, the mustard, the frozen chicken strips...

Now think about your pantry. The cereals, the beans, the napkins, the flour, the detergent, the sugar, the rice, the bleach...

Next your medicine cabinet. The toothpaste, the pain relievers, the shampoo, the tweezers, the soap, the band-aids, the deodorant...

Now your dresser. Your socks, your underwear, your shirts, your pajamas, your swim suit, your t-shirts, your sweaters...

Now your car. The battery, the tires, the wiper blades, motor oil, gasoline, the air filter, the muffler...

Now answer these questions:
  • Do you "share branded content" about any of this stuff? 
  • Do you feel "personally engaged" with these brands? 
  • Do you "join conversations" on line about this crap? 
  • Do you ever "co-create" with any of these brands? 
  • Do you feel like you are part of these brands' "communities?"
Now answer me this: If you don't, why in the fucking world do you believe anyone else does?

Okay, you may now return to your regularly scheduled delusions.

October 05, 2015

Think It's Easy Writing Nasty Things About Online Advertising Every Day?

Okay, maybe it is.

But just to keep things almost fresh, today I am not writing nasty things. I'm speaking them.

Today we have an audio post.

Last week I recorded an interview with Spark, a program that airs on the CBC (Canada's public radio.)

The interview is about online advertising, ad blocking, and gravitational wave inconsistencies in binary black hole systems.

Okay, not really that black hole stuff.

But it's almost interesting anyway. You can listen to it here.

October 01, 2015

Digital Hypocrites Getting What They Deserve

"Information wants to be free."
That was the moronic mantra of the digerati and the digital publishing industry.

When they were stealing content from newspapers and magazines and republishing it...
"Information wants to be free."
When they were hijacking intellectual property from artists and writers...
"Information wants to be free."
When they were aggregating other peoples' work and monetizing it...
"Information wants to be free."
As long as they could make some money from it, information wanted to be free.

Now that the greed, sleaze and stupidity of the online ad industry are driving people to ad blockers, information don't wanna be so free no more. Now "free" is "robbery"

Now they're telling us that there's a price. Now they're saying that in order to get all this "free" information we are not allowed to ignore the advertising. Yeah, suddenly there's a cost factor.

When they could make some money from it, information wanted to be free.

Now that their revenue stream is threatened, information wants to have a price tag.