"It seems like the brand babblers have taken over at Pepsi, and they are screwing it up royally.Well, apparently I was wrong. It only took two days. Adweek just reported that Pepsi North America CMO has resigned.
It will take a while (like it does in all big organizations) for someone with a brain to realize what's been going on."
July 31, 2009
On Wednesday, in Championship Brand Tinkering, I said...