"I'm starting to get the feeling that the web's killer app is television."Well, it's not that far-fetched.
According to an article in MediaWeek, called "Web to Soon See :30s",
"David Payne wants to radically alter what online ads look like...And guess what they're going to look like?
"This summer, Payne’s company ShortTail Media will initiate a beta test of what it’s calling the Digital 30 (D30), a full-screen, deliberately intrusive placement built to showcase traditional 15- and 30-second TV spots."In other words, those things the digerati keep telling us are dead -- 30-second spots -- are all of a sudden new again.
TAC predicts this will fail unless it's tied to unique and compelling content.
What online media zealots and brain-dead "conversationalists" still don't understand is that nobody will ever volunteer to watch advertising (more about this in an upcoming post.)
The only way to get people to watch online :30's is to force them to. You wanna see my content? You gotta watch my spots.
Just like tv does.
Big thanks to Randy Shiozaki for this.
I've tried Twitter a couple of times and thought it was useless and pathetic. However, I am often reminded by my readers that I am a narrow-minded, reactionary, old ferret. Consequently, I am going to suffer for my art and re-establish my Twitter account for a while. You can find me here.
Not Everyone At My Agency Is An Opinionated, Narrow-Minded, Old Ferret Like Me...
Some are actually thoughtful, moderate, and reasonable.