The Ad Contrarian: If You Liked Borat You'll Love The Ukrainian Army

February 26, 2009

If You Liked Borat You'll Love The Ukrainian Army

It's video day here at TAC.

First is a spot for the Ukrainian Army (along with a translation.) This is not a joke, it's a real spot. Apparently, in the Ukraine, they let monkeys direct and account planners write.

GIRL 1: Would you take us for a ride on your BMW?
BMW-DRIVER: Even to the end of the world!
SOLDIER: Hey, i’d like to drown some vodka, girls!
GIRL 1: Just a second!
GIRL 2: Where do you live?
SOLDIER: Right here- daytime at work, and at night in the clubs!
GIRL 1: Which work?
SOLDIER: Contract of course!
BLONDE GIRL: Contract?? Marriage contract or what?
GIRL 3: Army contract, stupid!
BMW-DRIVER: Hey, don’t you wanna ride on my car?
GIRLS: Forget it, take yourself for a ride!
NARRATOR: It’s about time for new heroes! With contract based service in Ukrainian armed forces!

And now, from the ridiculous to the sublime -- comedian Louis CK with Conan O'Brien. "The crappiest generation of spoiled idiots."

Shout out to Jimmy Cabral for this.

Ad Contrarian Says:

"Social Media: Tens of millions of disagreeable people looking to make trouble."

"Creative people make the ads. Everyone else makes the arrangements."

"Delusional thinking isn't just acceptable in marketing today -- it's mandatory."

"Shakespeare was a storyteller. You're a copywriter."

"Good ads appeal to us as consumers. Great ads appeal to us as humans."

"As an ad medium, the web is a much better yellow pages and a much worse television."

"Sometimes success in the advertising business requires sitting quietly and letting clients proceed with their hysterical delusions."

"Marketers prefer precise answers that are wrong to imprecise answers that are right."

"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."

"The idea that the same consumer who was frantically clicking her TV remote to escape from advertising was going to merrily click her mouse to interact with it is going to go down as one of the great advertising delusions of all time."

"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."

"Marketers habitually overestimate the attraction of new things and underestimate the power of traditional consumer behavior."

"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."

"In American business, there is nothing stupider than the previous generation of management."

"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"

"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."

"There's no bigger sucker than a gullible marketer convinced he's missing a trend."

"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."

"Nobody ever got famous predicting that things would stay pretty much the same."

February 26, 2009

If You Liked Borat You'll Love The Ukrainian Army

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