The advertising industry is having its annual schmoozefest this week at the the AAAA's 2008 Leadership Conference in Laguna Niguel, CA.
Every self-important, overfed agency grandee will be there. There'll be lots of inane speeches about how advertising needs to embrace the future and how digital is changing everything (golly!)
I once went to one of these things and felt like killing myself.
There is an upside though. If you run an independent shop you get a first-hand look at what a pack of zeros these global ad tycoons are.
It gives you new respect for the term "empty suit" and new disdain for the term "publicly traded."