June 02, 2011

This Just In - Social Media Not Magic!

"...how much are we encouraging the continual learning from inside our staff about how to leverage these technologies with inside of their communications and engagement plans but as well as just for their own personal communications and internal communication with inside each other and from employee to employee."
If you like double talk, jargon, and brand babble you'll love this video featuring Pepsi's Worldwide Global Digital Director of Worldwide Digital Globularity.

It's got everything your modern day inter-globular digital jargonista needs -- buzzwords, cliches and language without meaning.

If you're wondering how Pepsi could be so tangled up in its social media underwear, wonder no longer.

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