January 05, 2008

Change vs Experience

The pundits are reading the polls from Iowa and telling us that Obama beat Clinton because people were more interested in change than experience. Now Hillary is altering her strategy to represent herself as an agent of change.

TAC predicts this strategy will fail in New Hampshire. Like so many marketers -- and candidates -- TAC thinks they are confusing cause and effect.

People didn't prefer Obama because they said they favored change. They said they favored change because they preferred Obama.

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