October 23, 2007

Baloney Sandwich

I came across two marketing stories today that made me want to scream. Or even worse, update my blog.

First from the Boston Globe. A story about how net research can explain everything in the universe.

"You can use online data to predict what consumers are doing across every facet of their lives," said Stephen DiMarco, chief marketing officer of Compete Inc., a Boston firm that tracks Web traffic. "The Web is so mainstream and so ingrained . . . this is kind of like the dawn of a new age."

Yeah, this is kind of like the dawn of a new age...of total nonsense. So, Steve, if the web can predict "every facet of their lives" please tell us what stocks they'll be buying tomorrow so we can make a little money on this deal.

Second was this piece of baloney from CNET:

"A report by U.K.-based Datamonitor, titled "The future of social networking: Understanding market strategic and technological developments," predicts that growth in the number of people signing up to be a part of the cultural phenomenon, which has put the likes of Facebook on the map, will peak by 2009 and plateau by 2012."

Really? Wanna bet? These guys know as much about what's going to happen to Facebook in five years as the guy from Boston knows about the stocks we're going to buy tomorrow.

TAC predicts: Bullshit press releases from research companies will increase in 2010, come with side curtain airbags in 2016, and be available in both regular and sour cream and onion in the year 2525 (if man is still alive.)

(For more on this, please see Sky Not Falling, Update)


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