We're Number One!

Every morning and every evening I check where 101 Contrarian Ideas... is on Amazon's advertising book chart. And every morning and every evening it's the same -- #2 behind David Ogilvy.

This has been going on for months. Every now and then it will drop down to #3, but then it pops back up to #2.

Obviously, with 19,352 books in their advertising category, there's nothing wrong with being #2. Whining about it is just evidence of being stupid and self-absorbed. Especially if it was you. But it's not. It's me.

And then tonight it happened.

A few minutes ago I checked and there it was at #1. I don't know why the hell this is so important to me -- I don't make any money on these fucking books and no one gives a shit about them but me -- but I have to admit, it is.

By the time you read this it will probably drop back down. But I don't care. For one shining moment I had Amazon's best-selling advertising book.

Thank you to all the people who have bought the book and recommended it to others. To those who have not bought it, WTF?