The Ad Contrarian: Proud Father Goes AWOL

May 11, 2012

Proud Father Goes AWOL

Today, the very proud father of a very wonderful daughter hits the road to attend commencement and celebrate graduation from college. Hers, not mine.

I am leaving my blog-o-matic at home and will probably not be posting anything for a while.

Think of it as scheduled maintenance.

Meanwhile, with no Ad Contrarian to keep you entertained for a week or so, this is the perfect time to buy "101 Contrarian Ideas About Advertising" in either the paper version or the pixie version.

If you need convincing, read these fantastic reviews, many of which I didn't pay a dime for.

And have a good week.

4 comments:

Joel Monteiro said...: Do you have any plans to release the paperback in the UK?; May 11, 2012 at 2:54 AM
Jim Applebaum said...: Surely this is why we do what we do. What greater joy than celebrating the successes of our children?; May 11, 2012 at 9:33 AM
Don of Yes Shop said...: Best Idea of the Year? - Anyone else not seen the Coke Polar Bowl? Well here it is. I'm not sure ...; May 11, 2012 at 10:41 PM
Sheriff Shooter said...: is there any way you can list the book on flipkart?; May 13, 2012 at 11:44 PM

Post a Comment

Ad Contrarian Says:

"Social Media: Tens of millions of disagreeable people looking to make trouble."

"Creative people make the ads. Everyone else makes the arrangements."

"Delusional thinking isn't just acceptable in marketing today -- it's mandatory."

"Shakespeare was a storyteller. You're a copywriter."

"Good ads appeal to us as consumers. Great ads appeal to us as humans."

"As an ad medium, the web is a much better yellow pages and a much worse television."

"Sometimes success in the advertising business requires sitting quietly and letting clients proceed with their hysterical delusions."

"Marketers prefer precise answers that are wrong to imprecise answers that are right."

"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."

"The idea that the same consumer who was frantically clicking her TV remote to escape from advertising was going to merrily click her mouse to interact with it is going to go down as one of the great advertising delusions of all time."

"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."

"Marketers habitually overestimate the attraction of new things and underestimate the power of traditional consumer behavior."

"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."

"In American business, there is nothing stupider than the previous generation of management."

"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"

"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."

"There's no bigger sucker than a gullible marketer convinced he's missing a trend."

"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."

"Nobody ever got famous predicting that things would stay pretty much the same."

May 11, 2012

Proud Father Goes AWOL

4 comments:

Click here for...

"One of our truly great marketing iconoclasts" Prof. Mark Ritson

Nominated for Marketing Book of the Year

"The Best Speaker We've Ever Had"

Important Links

"I wish I'd been brave enough to be this rude"

"Caustic Yet Truthful"

"WARNING: This book will make you laugh out loud."

"The Most Provocative Man In Advertising"

"Savage Critiques Of Digital Hype"

"Fabulously Irreverent"

Ad Contrarian Says:

You Are Caller Number...

Click Image

Blog Archive

Ad Contrarian Anthem

Buttons

Behind The Curtain