May 31, 2012

I Should Have Gone To Harvard

I just read a piece in the Harvard Business Review that leads me to believe that my education at Brooklyn College was way below my station.

Let's compare stuff that a semi-literate Brooklyn graduate has written to stuff that appeared in the Harvard Business Review last week.

Brooklyn: (From 101 Contrarian Ideas About Advertising)
"... I'll bet you $10 that the primary reason people become "friends" or "followers" of brands on Facebook and Twitter is not to have a conversation with the marketer, but to get a discount..."
Harvard:
"What consumers really want when they interact with brands online is to get discounts..."
Brooklyn:
"... the marketing and advertising industries have been obsessed with the idea that marketing is a "conversation" and that consumers want a "relationship" with brands and companies. Of course, being the dick that I am, I've gone out of my way to ridicule this obsession. "
Harvard:
"In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers."  
Brooklyn:
"Here's what people want. They want products that work well, look nice, taste good and are reasonably priced from companies that treat them fairly... All this conversation/relationship bullshit is just a distraction."
Harvard:
"Myth #1: Most customers want to have a relationship with your brand. Actually, they don't."
Is it too late to apply?