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It's The Heavy User, Stupid
For years, we here at Ad Contrarian global headquarters have been preaching that the key to marketing success in most categories is to attract the category heavy user (if you haven't already read my semi-brilliant book, you can download it here free.) An interesting article on how this idea affects media strategy is available here. (Via George Parker)

Biggest "End of the World" Story of the Decade

The last week of 2009, we asked our readers to vote for the most hysterical media story of the decade. Here are the top 5 results.

1. Y2K -          51%
2. Swine Flu - 16%
3. Bird Flu -      7%
4. SARS -          6%
5. Mad Cow -    5%

Write-in candidate: Global warming (climate change) was by far the leading write-in choice.

We Knew It All Along
According to 50 Things We Know Now That We Didn't Know This Time Last Year,

"Grumpy people think more clearly because negative moods trigger more attentive, careful thinking."

Thanks to Thomas Stack for this.

Are You Sick Of This Blog?
Or Twitter? Or Facebook? Or all of it? Social Media Suicide quickly and easily removes all traces of social media from your computer and your life. Just go to SuicideMachine.org

The Value of Twitter Followers

Read about it here. 
Thanks to Tucker "The Brain" Perry for this.