Can it be that The Great Twitter Scare Of '09 is starting to wane? Comscore reports that Twitter usage in the U.S. dropped about 8% in October. That's a lot to drop in one month.
In fact, Twitter usage has dropped in two of the last three months. The only month of the last three in which it grew was September, in which it grew less than 1%.
Digital Agency Guy Makes Sense
As you all know, I like to take swings at bullshit. Lately, social media bullshit has been my favorite target.
However, as I often say (but am never remembered for) it is not social media per se that makes me gag (after all, I am a blogger,) it's the nonsense promulgated by social media zealots, hustlers and bullshit artists that gets me going.
This weekend I read an intelligent piece called The Content Delusion by a digital agency guy, Eric Karjaluoto. Not only did he make sense, he did it without using the words "conversation" or "engagement" even once. And that, my friends, is a record.
On The Other Hand
Last week, after I posted Distinctions That Need To Be Drawn a few commenters pointed me in the direction of this thing from Razorfish.
I got through two paragraphs of this cliche-fest and had to quit before my brains fell out.
On the other, other hand, nice little illustration on the page by my former colleague David Fullarton.
Friday In Seattle
Last Friday I had the pleasure of speaking to the radio industry group up in Seattle (the PSRBA.)
The topic of my talk was "The Three Most Annoying Trends in Advertising." And, as I said to them, it was hard to pick just three.
I believe they taped the event and I hope to get a look at it soon. If it's not too embarrassing, I'll post it here.
The Geniuses Who Run Our World
The City of Oakland (where I live) has a very high dropout rate among high schoolers (over 30%) which it would like to lower. Like all political entities, the city will do everything possible except address the actual problem -- bad parenting.
Of course, the first thing they did was to have a conference. A conference is a great thing to have because it gives you the feeling that you're doing something while you're actually doing nothing. It's activity without progress.
At the conference, the following suggestion on lowering dropout rates was seriously discussed -- eliminate the grade of "D."
Apparently, in the educational bureaucracy these days, whether kids actually learn something is of secondary importance.
The Geniuses Who Buy Online Media
Interactive maniacs are always going on and on about how efficient online advertising is because of geo-targeting and behavioral targeting and who-know-what-kind-of-bullshit-targeting.
So yesterday I went to my company's Facebook page. There I found an ad for Nissan. First of all, no one has been to our Facebook page in about a year, including me. The only reason I got there was because I clicked the wrong link. Second, our biggest client is Toyota, which it says right on our page.
So some knucklehead at Nissan is paying good money to advertise on a site nobody goes to in a social media environment that is completely hostile to his brand.
That's some smart marketing, baby.
Bully Awards Update
So far, we've had great response to the Bully Awards for Achievement in Advertising and Marketing Bullshit. If you'd like to nominate something, just click on this link. As soon as I get some time, I'm going to start posting the nominees and give you a chance to vote. Some should be posted by Monday. Nominees accepted until December 1st.