The Ad Contrarian: How Could They Not Be?

November 24, 2009

How Could They Not Be?

From the post above, item #1 about "Synergy-Related Headcount-Adjustment," we find that the name of the CEO of Nokia Siemens Networks is Simon Beresford-Wylie and the head of human resources is Bosco Novak.

Simon Beresford-Wylie and Bosco Novak.

How could they not be full of shit?

The Ad Contrarian Says:

"Creative people make the ads. Everyone else makes the arrangements."

"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."

"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."

"Marketers always overestimate the attraction of new things and underestimate the power of traditional consumer behavior."

"If you're looking for perfection, you came to the wrong planet."

"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."

"As an advertising medium, the web is like communism. It's never very good right now, but it's always going to be great some day."

"In American business, there is nothing stupider than the previous generation of management."

"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"

"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."

"In the entire history of civilization, nothing good ever happened to a teenager after midnight."

"There's no bigger sucker than a gullible marketer convinced he's missing a trend."

"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."

"Nobody ever got famous predicting that things would stay pretty much the same."

November 24, 2009

How Could They Not Be?

10 times funnier than Beowulf. Maybe 11.

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