I keep reading in the trades that the ad industry has been slow to adapt to the digital world and if we're not careful we'll be left behind.
My experience has been different.
My experience is that very often when we recommend digital solutions to sophisticated clients we get eye rolls and polite 'yes, buts.'
My theory is that because I'm located in San Francisco, where digital is not such a shiny new thing, many clients have 5 years of online advertising experience under their belts already and are not quite as sanguine about its miraculous results as others may be.
I'd be curious to hear from other agency people and marketers.
Let's do a little survey: