BusinessWeek magazine has a website called "Business Exchange" in which it features articles on topics of interest to business people. One of the topics it has been covering is "Advertising In A Recession."
There are almost 400 articles on this topic which BusinessWeek has identified. The most read article on this topic appeared here in TAC, and was written by guest blogger Sharon Krinsky. The post is called "Good Strategy For Bad Times."
Not only is this article the most read piece on the subject, but a second post by Sharon that appeared here, "Advertising In A Recession: Yes or No?" is also among the most read.
Coming Monday: How Advertising Works - Part 2.