January 16, 2009

Annals Of Branding

With all the bullshit that marketers generate about branding, you'd think they could at least get something right about a brand.

TAC was driving in San Jose, CA a few weeks ago. We passed by Extended Stay Deluxe. According to their website, there are more than 680 Extended Stay places in the US and Canada.

Apparently, however, Extended Stay Deluxe is such an idiotic name, they have to put a big red banner out front that says, "Yes, we are a HOTEL!"

The average 9 year-old could come up with a name for a hotel that at least lets you know what the hell it is when you're standing there looking at it. But these knuckleheads couldn't.

Like the man says, you can't make this shit up.

Hats off to Chesley B. (Sully) Sullenberger III, the heroic pilot who landed that jet in the Hudson River. How long until some media sleazoid digs up some dirt on him? I give it 3 days.

I was wrong. It took less than an hour. According to a friend, some jackass on NPR was already insinuating this morning that he did it on purpose.

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