I believe that social media is one big circle jerk.
I am convinced that the same people read this blog every day. I am certain this is true of all blogs and social sites -- the only difference is the size of the circle and the vigor of the jerks.
Along those lines, those who follow TAC know that I have had very harsh words for people who Twitter. (See "How The Narcissistic Keep In Touch With The Feckless.")
However, here at Ad Contrarian Global Headquarters, we like to think of ourselves as fair -- cruel, but fair.
So I have decided to give Twitter a try for a while. Then I will report back. Here's my Twitter address: http://twitter.com/adcontrarian
Let's do it.
TAC Award of Merit
...to the first person who can source "he was a cruel man, but fair". No Googling.
Coming Soon:
The Crisis of Advertising, Part 4: The Brain Drain
And Speaking Of Twits:
skip to main |
skip to sidebar
An Amazon #1 Best Seller
"Delusional thinking isn't just acceptable in marketing today -- it's mandatory."
"Shakespeare was a storyteller. You're a copywriter."
"Good ads appeal to us as consumers. Great ads appeal to us as humans."
"As an ad medium, the web is a much better yellow pages and a much worse television."
"Sometimes success in the advertising business requires sitting quietly and letting clients proceed with their hysterical delusions."
"Marketers prefer precise answers that are wrong to imprecise answers that are right."
"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."
"The idea that the same consumer who was frantically clicking her TV remote to escape from advertising was going to merrily click her mouse to interact with it is going to go down as one of the great advertising delusions of all time."
"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."
"Marketers habitually overestimate the attraction of new things and underestimate the power of traditional consumer behavior."
"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."
"In American business, there is nothing stupider than the previous generation of management."
"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"
"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."
"There's no bigger sucker than a gullible marketer convinced he's missing a trend."
"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."
"Nobody ever got famous predicting that things would stay pretty much the same."
Click here for...
"One of our truly great marketing iconoclasts" Prof. Mark Ritson
An Amazon #1 Best Seller
Nominated for Marketing Book of the Year
"The Best Speaker We've Ever Had"
Important Links
"I wish I'd been brave enough to be this rude"
Prof. Byron Sharp, author "How Brands Grow"
"Caustic Yet Truthful"
The Wall Street Journal
"WARNING: This book will make you laugh out loud."
Time, Inc
"The Most Provocative Man In Advertising"
Fuel Lines
"Savage Critiques Of Digital Hype"
The Financial Times
"Fabulously Irreverent"
Time, Inc.
Ad Contrarian Says:
"Social Media: Tens of millions of disagreeable people looking to make trouble."
"Creative people make the ads. Everyone else makes the arrangements."
"Delusional thinking isn't just acceptable in marketing today -- it's mandatory."
"Shakespeare was a storyteller. You're a copywriter."
"Good ads appeal to us as consumers. Great ads appeal to us as humans."
"As an ad medium, the web is a much better yellow pages and a much worse television."
"Sometimes success in the advertising business requires sitting quietly and letting clients proceed with their hysterical delusions."
"Marketers prefer precise answers that are wrong to imprecise answers that are right."
"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."
"The idea that the same consumer who was frantically clicking her TV remote to escape from advertising was going to merrily click her mouse to interact with it is going to go down as one of the great advertising delusions of all time."
"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."
"Marketers habitually overestimate the attraction of new things and underestimate the power of traditional consumer behavior."
"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."
"In American business, there is nothing stupider than the previous generation of management."
"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"
"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."
"There's no bigger sucker than a gullible marketer convinced he's missing a trend."
"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."
"Nobody ever got famous predicting that things would stay pretty much the same."
You Are Caller Number...
Click Image
Blog Archive
-
▼
2008
(250)
-
▼
September
(21)
- Twitters Never Win. Winners Never Twit.
- Copywriters Are Smarter Than Economists
- A Tribute To Second Rate Things
- Ad Agency Nuclear Waste
- I Am A Twit
- Is "Search" Advertising?
- Crisis Of Advertising, Part 3: Talent
- 3 Lessons From A Chaotic Week
- The Crisis Of Advertising, Part 2
- The Crisis Of Advertising, Part 1
- Obligations Of A Blogger
- The First 'Star Wars' Election
- The Thought Police Are Watching
- How To Remain Positive
- Stalinist Cult Blogs
- Blogging About Blogging
- Amazingly, Alarmingly Clueless
- Not All Blogs Suck
- Lock Them In A Closet
- Returning My Award
- Marketing Genius Analyzes The Election
-
▼
September
(21)
Ad Contrarian Anthem
Buttons
Behind The Curtain
Powered by Blogger.
(C) Copyright Bob Hoffman, 2018. All rights reserved.
No comments:
Post a Comment