Listen up people. Here is some astounding news from the frontiers of marketing science.
On Friday, The Wall Street Journal reported that after a 16 month study Comcast and Starcom MediaVest have concluded that people are more likely to watch commercials about products they're interested in.
Now you may be asking yourself -- 'what kind of frickin' idiots need a 16-month research study to figure that one out?'
There can only be one answer, my friend -- big, dumb advertising idiots.