In an article in The New York Times on Tuesday, Dr. Gilbert said:
"What we’ve been seeing in my lab, over and over again, is that people have an inability to predict what will make us happy — or unhappy."So, let's recap.
Harvard professors find in their research that people can't even predict what will make them happy or unhappy. But account planners can confidently tell us what will make people buy frozen chicken and floor wax.
Aren't we lucky to have people of this caliber in advertising!