Aren't We Lucky!

You're looking at social psychology professor Daniel Gilbert who directs a laboratory studying the nature of human happiness at Harvard. Dr. Gilbert’s “Stumbling on Happiness” was a best seller for 23 weeks and won the Royal Society Prize for Science Books last year.

In an article in The New York Times on Tuesday, Dr. Gilbert said:

"What we’ve been seeing in my lab, over and over again, is that people have an inability to predict what will make us happy — or unhappy."

So, let's recap.

Harvard professors find in their research that people can't even predict what will make them happy or unhappy. But account planners can confidently tell us what will make people buy frozen chicken and floor wax.

Aren't we lucky to have people of this caliber in advertising!