January 16, 2008

Sky Still Not Falling

From The Hollywood Reporter, Dec. 27, 2007: "A study by Palisades Media Group (owned by Nielsen) suggests that despite the growth of digital video recording devices, DVRs are not drastically affecting the viewing of commercials, even time-sensitive or seasonal messages."

Now there's some big news. We've only been reporting this for months. See "Nailed", "The Sky Is Not Falling" and "Sky Not Falling, Update."

The Hollywood Reporter is apparently too dumb to do the math, but in the above-mentioned posts TAC gives you the best calculations on how many commercials are actually being skipped, based on the latest data I can find.

That's why, for the finest in cranky opinions, discerning readers keep their computers tuned to The Ad Contrarian.


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