January 15, 2008

Research Knuckleheads

Pollsters were wrong -- some by more than 10% -- in their predictions of the outcome of the Democratic primary in New Hampshire.

You'd think that with all the money these guys make, and the inflated sense of importance they have, at least they could count correctly. Answering the question "how many?" is so much easier than answering the question "why?"

And yet gullible marketers still rely on these "researchers/social scientists" to tell them how to run their businesses. (See Research or Baloney?) These people are unreliable and anyone who listens to them is nuts.


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