A smart guy named Alan Wolk who writes a blog called The Toad Stool had a post a few days ago called "Kids Still Love TV."
To amplify that a little, not only do kids still love tv, the rest of us do, too.
People with low reading comprehension -- and online maniacs who can't stand the idea of people using any medium other than their precious web -- read the hysterical reports in the press about the major networks losing share, and think that means everyone has stopped watching television.
Just to set the record straight, since the year 2000, when all this "tv is dead" bullshit started appearing, tv viewing is up 7%.
According to the TvB/Neilsen Custom 2008 Media study, (through calendar year 2007), the average American household watched 8 hours and 14 minutes of tv per day in 2007, compared to 7 hours and 39 minutes in 2000. (For a little perspective, when has an American household spent 8 hours and 14 minutes a day doing anything?)
To give yourself a sense of how mesmerized the press (The People Who Always Get It Wrong) are with the "death of tv" storyline, trying finding the +7% fact in the press somewhere.
August 19, 2008
August 18, 2008
A Priest, A Rabbi, And Barack Obama Go Into A Bar...
Want to do an interesting experiment?
Go to David Letterman's website. Go through his archive of monologues. Watch a random sample of his monologues going back to, say, January. See if you can find any gags about Barack Obama.
You'll find tons of Hillary "pants suit" jokes; McCain "old guy" jokes; Bush "dumb guy" jokes; and Clinton "horny guy" jokes. Obama jokes? Hardly a one.
Is Obama not joke-worthy? Or are they tip-toeing for fear of offending?
Looks like the country is ready for a Black president, but show business isn't.
Go to David Letterman's website. Go through his archive of monologues. Watch a random sample of his monologues going back to, say, January. See if you can find any gags about Barack Obama.
You'll find tons of Hillary "pants suit" jokes; McCain "old guy" jokes; Bush "dumb guy" jokes; and Clinton "horny guy" jokes. Obama jokes? Hardly a one.
Is Obama not joke-worthy? Or are they tip-toeing for fear of offending?
Looks like the country is ready for a Black president, but show business isn't.
August 15, 2008
How Advertising Really Works
Someone at our agency, let's call him Joe, has a good friend who's a creative director at another agency, let's call him Tom.
Tom's agency won a very prestigious planning award for the account Tom is creative director on.
Joe congratulated Tom on the campaign and on winning the award. Tom laughed.
"Why are you laughing?" asked Joe.
Tom replied, "I never had a single conversation with the planner."
This is a true story.
Mad Man
TAC has officially had just about enough of Mad Men mania.
Everyone pay attention here for a minute. It didn't really happen. It's a TV show, okay? It's all made up.
I wasn't there, but I guarantee you everyone wasn't drinking and screwing every minute of every day. It was a bunch of pathetic weasels trying to make a living -- just like us.
Everybody got that?
Tom's agency won a very prestigious planning award for the account Tom is creative director on.
Joe congratulated Tom on the campaign and on winning the award. Tom laughed.
"Why are you laughing?" asked Joe.
Tom replied, "I never had a single conversation with the planner."
This is a true story.
Mad ManTAC has officially had just about enough of Mad Men mania.
Everyone pay attention here for a minute. It didn't really happen. It's a TV show, okay? It's all made up.
I wasn't there, but I guarantee you everyone wasn't drinking and screwing every minute of every day. It was a bunch of pathetic weasels trying to make a living -- just like us.
Everybody got that?
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