Marketers Are From Mars, Consumers Are From New Jersey

My new book, Marketers Are From Mars, Consumers Are From New Jersey is now available at Amazon.

It's a fast-paced, thrill-packed journey through the back alleys of marketing... or, wait... maybe it's an uproarious romp across the treacherous landscape of today's advertising industry... or, hold on,  maybe it's just a book I scraped together from this blog, articles I've written, talks I've given, and stuff I found lying around at Taco Bell. You decide.

The theme of the book is that the advertising and marketing industries are kinda screwed-up. Including...

• the gross misunderstanding of the role of brands 
• the near destruction of the agency business
• the mistaking of gimmicks for trends 
• the abandonment of the most powerful consumer group the world has ever seen 
• the fantasy of social media marketing 
• the fraud and corruption in digital advertising
 
• the silliness of putting pineapple on pizza

Here's the good news. For the rest of eternity, the book will retail for $7.95, but for the first week only it is selling at Amazon for $5.25. That's less than you pay for a 6-month old bottle of tepid water at your local multiplex. And with no planet-destroying plastic container.

So if I were you (and you can be thankful I'm not) I'd click on over to Amazon right now and lay my five-and-a-quarter down.

Be the first in your therapy group to own a copy of Marketers Are From Mars, Consumers Are From New Jersey.

UPDATE: WOW. BOOK JUMPED TO #4 ON FIRST DAY. LOOKS LIKE THEY'RE TEMPORARILY SOLD OUT. PLEASE KEEP TRYING. THANKS, BH