July 26, 2012

Social Media And The Olympic Games

The great Dave Trott turned me on to a truly wonderful social media video about the London Olympics. First take a look at it, then we'll talk.



You watch this and you say to yourself, is she serious? Then a question creeps into your mind. Is she really a social media person or is it a spoof?

One of the characteristics of great satire is that it straddles the line between reality and comedy.

One of the characteristics of social media "experts" is that they, too, straddle the line between reality and comedy.

Is this satire or social media?

The correct answer is, it's a spoof. But what a convincing one.

9 comments:

Simon Billing said...

Ohsssuhm. Thames-Valley girl.

DonMedia said...

It's a slightly more sober version of Edina Monsoon

Guest said...

Paradoxically, this is an example of a great social media campaign promoting the BBC's 'TwentyTwelve' series.  It guess it goes to show that great creative in the right media will always do well.  Pity that so many people think neither about the appropriateness of the media nor the quality of the creative. 
P.S. She's brilliant on Twitter too @perfect_siobhan

paulbenjou said...

I threw up

BeyondReach said...

You just made the point of the year. It is about "great creative in the right media". I would even shorten it to simply say that it is about great creative. A great idea will lead you to the appropriate tactic, be it social media, traditional media or all of the above. Social Media is just a tactic. I don't understand why people worship it as if it was the image of the the Virgin Mary in our morning pancakes, when really it should just be consumed and shat out. 

andreionut said...

If you liked this you should see how they came up with Jubilimpics: http://www.youtube.com/watch?v=4J2-YExNR24 (featuring the renowned viral concept designer Karl Marx) 

Craig Desmarais said...

The sad thing is that some people will actually believe this haha.  Well done.

AC said...

Example of a great social media campaign. Fantastic creativity.

Jon P said...

So there it is. Social Media sucks for advertising. But it rocks for satirical comedy!