Before you go firing your head of marketing and hiring a new one, let me save you some time and money.
Here's what your new cmo will say:
1. We need to get more digitalIt doesn't matter what the problem is, the answer will be...
2. We need to get younger
1. We need to get more digitalYou have a crappy product?
2. We need to get younger
1. We need to get more digitalYou have no discernible strategy?
2. We need to get younger
1. We need to get more digitalYour advertising is a stupid pile of shit?
2. We need to get younger
1. We need to get more digitalYour stores are filthy, your people are morons?
2. We need to get younger
1. We need to get more digitalIf you're looking for a marketing job, repeat after me:
2. We need to get younger
1. We need to get more digitalIt's the universal marketing strategy and will get you hired by any dumbass corporation in America.
2. We need to get younger
You'll only last 18 months, but that's ok. There will always be another big dumb corporation that needs your keen insights.
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