August 11, 2015

10 Compelling Reasons To Target Millennials

Marketers who are not targeting Millennials are making a huge mistake and are leaving billions of dollars on the table.
  • They are responsible for about 50% of all consumer spending.
  • They have $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S.
  • They buy about 60% of all new cars
  • They have a net worth 3x that of other generations
  • They outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.
  • They account for nearly $230 billion, or 55% of consumer packaged goods sales 
  • They dominate 94% of CPG categories
  • They outspend other adults online 2:1 on a per-capita basis 
  • They control about 70% of the wealth in the US
  • Nielsen calls them "the most valuable generation in the history of marketing" 
Oh, wait a second... that's not Millennials, that's people over 50.


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