February 08, 2013

Return Of The Friday Follies

Yeah, But He Read It Twice
A book entitled "Fire of Francis Xavier" was returned to the Fort Washington branch of the New York Public Library on Monday. It was 55 years overdue.

Trading Dollars For Pennies
Coca-Cola received 910,000 votes for their online Super Bowl promotion. Sounds like a great success until you calculate the cost -- 107,000,000 other people had to sit through a pointless :30 seconds of stupidity. If they put half as much time into making a good spot as they did into the online gimmick, they would have gotten 10 times the value.

More Bad News For The Nutrition Nazis
"Replacing animal fats with vegetable oils, a mainstay of modern health advice, may lead to an increased risk of death among people with heart disease," says the San Francisco Chronicle. In an analysis of 458 Australian men with heart disease, funded by the National Institutes of Health, it was found that those who replaced saturated fats with polyunsaturated vegetable oil had a 60% higher death rate from cardiac disease than those who didn't get any "dietary advice."

Holy Cow! Flying Machines! 
Can you believe this nonsense?

Give War A Chance
In 2004, professional basketball player Ron Artest went into the stands and got in a fight with fans. He was given the longest suspension in NBA history for an on-court incident. In 2006, he was suspended for Game 2 of the Sacramento Kings' playoff series against the San Antonio Spurs for throwing an elbow to the head of Manu Ginobili. In April of 2012, he elbowed Oklahoma City's James Harden in the head, causing a concussion. He was suspended for 7 games. Last week he was suspended for one game for punching the Detroit Piston's Brandon Knight in the face.

In 2011 he changed his name from Ron Artest to Metta World Peace. You can't make this shit up.

Deep Thinking In Brandland
And speaking about Coke, their former chief creative officer, now head of brand and brand marketing at AT&T has this profound piece of wisdom for us: "It's not just about customers, it's about people."

Don't laugh. I've seen some of their customers.


paws on the doors said...

Did the guy from Futurebrand really say that "doing an iconic brand rebranding is a quite long and tedious task"? With a camera switched on?

Wow. Money can't buy that sort of enthusiasm....

Anonymous said...

You can't make this up.

And who'd have shares in American Airlines?

Anonymous said...

The american airlines creatives have been watching too many crappy Qantas ads.