Several months ago, here at The Ad Contrarian, we wrote a satirical memo from a fictitious agency CEO which included this paragraph:
"We must realize that in today’s inter-globally connected world, inter-connectivity is globular. And maybe not just globular, but inter-globular! Our clients expect that our inter-globularity will exceed their expectations and create the opportunity for a multi-channel globuverse."
Yesterday, we posted an actual quote from the CEO of PepsiCo Beverages...
"[Before] it was more of a global coordination as opposed to a global management," Mr. d'Amore said. "Technology, both social networks and mobile platforms, have created this global generation. We really want to connect our global brands with the global generation, and the best way to do that is with global management."
These days, there's a very fine line between satire and marketing.