One of the things web publishers are going to have to get used to is human irrationality.
This can be seen in the worldwide fuss over Facebook, Google and privacy.
Apologists point out that people put their most intimate details on the web and then get all huffy when publishers like Facebook and Google provide access to this information. Isn't this complete hypocrisy, they say?
Darn right it is, and you better get used to it. And you better not argue about it with your customers either.
People are not logic machines. Their behavior is inconsistent, at best. It may take a while for web marketers to learn what traditional marketers learned a long time ago -- if you expect people to be logical, you're barking up the wrong species.
This week I'm going to be publishing some previous posts in full or part.