Here we have a a social media guru sitting beach side in Cannes -- at her fabulous corporate cafe -- talking shit about social media gurus.
She tells us that social media gurus are full of crap, then she goes on to give a tour de force performance in impenetrable, incomprehensible social media gibberish...
"...interface and interactivity was what we were worried about. But the words were not really necessarily part of it. Actual conversation. Cause we predicted how you would navigate. Now with social media the conversation is immediate so we can't predict how the conversation is going to be. And that needs to shape creativity because the visuals, the things we prepare for you, the way we imagine you're going to absorb our content might just change because -- I don't know because we used the wrong words, because we tagged the wrong content, because something else happened with something else..."Oh.
The startling thing is that we've all heard the rap so many times that while she's talking we are almost seduced into believing it makes sense. It's not until we see it written down that we realize what utter nonsense it is.
Thanks to i2 Partners for turning me on to this. Sorry it took awhile to acknowledge them.