They call you and ask for a comment. In about 30 seconds you can tell what the angle of the story is going to be and what they want you to say. If your comment doesn't agree with the predetermined assumptions of their story they'll either...
- Ask another question
- Keep pumping you until you say something that sounds like it confirms their preconception
- Not print your comment
- In the recent election, candidates spent over 2 billion dollars on tv and radio ads.
- They spent less than 18 million on online ads
- Proportion of spending on traditional media: .992
- Proportion of spending on digital media: .008
"Overall, this was a disappointing election for TV"...said Kip Cassino, vp of research for Borrell (Associates)...The real story, said Cassino, is online spending...The real "real story" is online spending all right -- and how there wasn't any.
But don't expect to hear that from the imbeciles of the trade press or the bullshit "vps of research" with axes to grind.
They have a story they want to tell and they're going to tell it whether it's true or not.
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