The lead finding from the article was this:
- "The company found that 47% of online men in that demographic (18-34) have purchased a product or service after seeing an online ad."
What it actually means is that of the tens of thousands of online ads a guy may have seen in his lifetime, he has a 47% chance of ever having responded to one.
The article should not have been titled "Study Finds Men Responsive to Online Ads" it should have been titled "Study Finds Men Almost Never Responsive to Online Ads."
In case you haven't guessed, Break Media just happens to own web sites that sell online ads.
And By The Way...
The study also reported that "71% prefer a date with a “hot girl” to a poker game with the boys." Which proves that 29% are even stupider than we thought.
More About Bullshit Research...
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