![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIL2IfasQPr0bfx_r8ll1KdoLm6BIa89iTQqvqNh0OsosutiwJQN6WOjuk94Vb8NQx8xA7qietFeh2lhUuCiSG6dpOlKmeVyIEZknuUOpooUOSyN1AoyHF5soyOe9qZ3lg7qnjjWCYq2Y/s200/images.jpeg)
I had a chance to stay at a Ritz-Carlton last week. The convergence of two recent posts -- Ritz Bits and The "Brand Problem" Problem -- came together in a perfect storm.
I stayed for 2 nights and had no turn-down service either night. I had horrible French toast for breakfast, made with stale bread. I sent it back and asked for a bagel. I got a stale one.
Meanwhile, Ritz is spending lots of time and money to enhance their brand by using a Hollywood director to create long-form on-line videos for their website. Here's some free advice. You want to enhance your brand? Cancel the films and serve some fresh bagels.
No comments:
Post a Comment