![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEin85TpfwwO9cHPl9kmhR7cuxQfEsszibANTYGnVMM4zF1UIrhkfgoDQTPXhyphenhyphen3P4kcobZsGPNrRrdF5wL4HEOnvwVFDAjTTLqeTeUXSRB-ee7cl8CW9U6EWdO_8ZxRKR0f3DORd-OxfGOg/s200/images.jpeg)
More than ever, the key to advertising success is a simple message.
Marketers have way too many messages and way too many options for delivering them. They are spreading their media dollars too thin and are not delivering consistent simple messages.
Thankfully, the people who understand that messages need to be simple also understand that technology needs to be simple. I no longer bother trying to set a hotel alarm clock. I set the alarm on my iPhone.
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