The International Herald Tribune reports that Publicis is prepared to launch a brilliant new idea.
It's a fully-integrated agency with, like, the creative and media in one "agency-like entity." Holy cow, what'll they think of next!
Now, am I wrong or isn't this way ad agencies were configured for about a thousand years before the global bozos got their sweaty hands all over us?
For about a decade or more these guys have been talking out of both sides of their mouths -- reciting all the platitudes about the power of integration, and meanwhile dis-integrating an agency's two most important functions: creative and media.
And speaking of turkeys, have a nice holiday and we'll see you Monday.
SUBSCRIBE TO THE AD CONTRARIAN