From the usually sensible Bob Garfield speculating in Advertising Age, March 26, 2007, about the future of advertising: “It's a world ... in which ad agencies are marginalized ... in which marketing -- and even branding -- are conducted without much reliance on the 30-second spot ... Because nobody is much interested in seeing them, and because soon they will be largely unnecessary.” Yeah, right.
Meantime according to The Wall Street Journal this year there is more demand for Super Bowl spots than anytime since 1999, the height of dotcom insanity.
All this hyperventilating over digital media really needs to calm down. People still spend half their media time with good old television and the click through rate on banner ads is still under .002 -- in other words, zilch.
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