November 29, 2007

Readers Ignore Banners

TAC has been saying for some time that banner ads are a very weak form of advertising -- far weaker than most traditional advertising.

If you're a typical web user, you've probably been exposed to dozens of banner ads today. Can you remember noticing even one? We all trained ourselves years ago to ignore banner ads on websites.

There are statistics that show that click through rates on banners are remarkably low (see Legends of Interactivity, Part 2.) Now there is apparently research showing that viewing of banners is tiny.

From comes this: "Ads may be the bread and butter of your site, but studies have shown that readers largely ignore banner ads..."


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