Not long ago I wrote "Everything You Need To Know About Branding On One Little Page." In doing so I came upon a book called Kellogg on Branding: The Marketing Faculty of the Kellogg School of Business. In an excerpt from the book, I found this gem:
“The word brand has a tripartite etymology. One emphasis clusters around burning, with connotations both of fiery consummation and of banking the hearth. A second emphasis clusters around marking, with connotations of ownership and indelibility, as well as paradoxical allusions to intrinsic essence, whether of merit or stigma. A third emphasis clusters around the delivery of, or deliverance from, danger (stoke, anneal, cauterize; conflagration, possession, aggression). The brand embodies the transformative heat of passion, properly tended..."Yeah, whatever.
Then last week I was reading an article about anthropology in The New York Times concerning our primate ancestors and I found this little beauty:
'The lower limbs and arched feet reflected traits “for improved terrestrial locomotor performance”...'Terrestrial locomotor performance? You mean walking, right? So why the fuck don't you just say walking?
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