September 06, 2007

Help wanted

I need your help:

1. Does anyone have an ounce of data that indicates that campaigns created with the benefit of account planning are any more successful than those done without it?

2. Now that the “upfront” is concluded for 2008 and the tv networks increased their take by almost 5%, where are all the geniuses who were predicting its demise a few months ago?

3. Can anyone remember an ad they saw on the internet this week?

4. In American business, is there anything dumber than the previous generation of management?


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