July 03, 2018

A Certain Type Of Imbecile

There is a certain type of imbecile who can't see anything other than what is right in front of him. He has no peripheral vision and no rear view mirror.

He thinks the world started the day he was born and everything that has happened has happened on his watch.

He thinks that "disruption" is a new thing. He has no idea that progress has always meant that old technology would give way to new technology. He thinks this is new.

He has no idea that things are always changing but that change is rarely cataclysmic. He thinks that every new technology will "change everything."

He is astonished that the web hasn't killed television. He is surprised that 90% of shopping is still done in stores. He is amazed that 97% of cars still run on gasoline. He is astounded that social media marketing hasn't destroyed traditional paid advertising -- but has actually become traditional paid advertising.

Actually, he is not astonished, surprised, amazed, or astounded by any of this. He just denies it.

For some reason that is not clear to me, this type of imbecile has found a warm and welcoming home in the advertising and marketing industries. He is not just accepted here, he is celebrated.

He makes speeches and is quoted. He lives in a comfortable world where today's facts don't matter and his hyperbolic vision of "the future" is always home.

He is like a child with no perspective and an inclination to jump from one obsession to another. Yesterday he was lecturing us about millennials, today he is hyperventilating about Gen Z's. Yesterday he was pontificating about native advertising, today he's all over blockchain. He knows nothing, but has a trendy platitude about everything.

He is our new prophet. And you better be careful -- he may be an imbecile, but he's in charge.

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