February 07, 2017

Facebook Bullshit Keeps Exploding

As agencies and marketers continue to throw good money after bad on online ad fantasies, the depth of their gullibility continues to amaze.

Yesterday the leading Australian advertising publication, Mumbrella, published a shocking article about Nielsen's re-calibration of Facebook video streaming numbers in Australia.

If you remember, a few months ago advertisers discovered that Facebook had been overstating its video streaming numbers by 60% to 80% for a period of two years.

According to Nielsen, in Australia the overstatement was much larger than that -- an astonishing 94%.

After Nielsen threw away Facebook's horseshit numbers and recalculated based on true data, they found that the value for Australian video streaming on Facebook dropped by 94% over the course of a month. Here's what the numbers looked like before and after Facebook's bullshit was re-calculated.

Despite the overwhelming evidence that all the data we are given about online advertising eventually turn out to be lies and nonsense, marketers and agencies just can't seem to get it through their skulls that they're being screwed blind.

Facebook and Google have become notorious for not allowing third party examination of their famously unreliable numbers, and do marketers care? They invite these creeps to join their fucking marketing departments and draw up advertising plans!

You have to laugh to keep from crying.

When I launched this blog almost 10 years ago and started questioning what we were getting from the online ad industry I was way out on a limb. Not any more. This is getting too easy. And too depressing.

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