January 25, 2016

What Marketers Can't Learn From Donald Trump

Dimwit marketers always think there's a big lesson to be learned from every cultural phenomenon.

Every time there's an Oreo tweet or an Ice Bucket Challenge the Powerpoint crowd boot up their laptops and hit the conference circuit with overheated bullshit like...
"10 Things Marketers Can Learn From Caitlyn Jenner"
So, my friends, it's time to get ready for a blizzard of marketing stupidity about the Trump candidacy.

Already the media doofuses are drawing wrong conclusions.

Jeb Bush, who they proclaimed the Republican "front-runner" months before there was any running to be in front of, has spent millions on tv advertising and is going backwards.

Donald Trump is leading the Republican candidates by a wide margin in all the polls. He has spent zilch on advertising.

As a result, everyone who knows nothing is proclaiming a new era in politics in which advertising -- particularly tv advertising -- is no longer necessary.

A New York Times headline says:
"Donald Trump Scraps the Usual Campaign Playbook, Including TV Ads"
In USA Today a headline reads:

"TV, the old king of U.S. politics, faces mortality

Utter bullshit.

There is one reason and one reason only that Trump is in the position he's in -- television.

He doesn't need to run commercials because for years he got millions in free TV air time. Take away his TV fame and he's just another blowhard who was born on third base and thought he hit a triple.

There's one thing brand marketers can learn from The Donald -- despite all the "precision targeting" bullshit of digital hustlers, mass media is as powerful as ever.

Do you think this guy would be where he is if The Apprentice was a fucking webinar?

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