September 23, 2015
Who's Going To Be Our Edward Snowden?
Somewhere this morning, working in advertising technology, there is someone who knows a lot about the real-world shenanigans that are going on in ad tech-land.
S/He can explain to us in simple terms the many ways advertisers are getting screwed, publishers are turning a blind eye to fraudulent traffic and click numbers, and consumers are being followed, tracked and cheated.
We need someone who understands the arcane technology and practicses of ad tech and can write this story in a way that will wake up the advertising and marketing industries to the corruption and fraud they've been subject to.
No one has yet to do it in a way that clearly, unambiguously and dramatically lays it all out.
Regardless of what you think of him, our industry needs an Edward Snowden.