April 15, 2015
Where Are The Misbehaving Malcontents?
Advertising is getting more technically adept. And as it does so, it seems to be getting more spiritually colorless.
I know that advertising was never a spiritual pursuit. And I'm not one of those nincompoops who believes that things were so much better in the good old days.
But I miss the crazy people.
I used to be able to pick up an advertising magazine and read something outrageous, or at least thought-provoking.
I used to read about people who had crazy ideas about what advertising should be. Now all I read is the carefully manicured stylings of corporate mannequins.
They're wearing black t-shirts these days and sporting knit caps but they're the same old jargonistas in a new drag.
Who's crazy any more? Where are the troublemakers and the bullshit caller-outers? Where are the misbehaving malcontents?
One of my former colleagues once said that success in advertising was about "harnessing immaturity." But we seem to have wrung all the immaturity out of the business.
I guess there is a school of thinking that would assert that advertising is better off without the bedwetters and the screaming miscreants.
But I gotta tell you...I miss them.